Academic Technologies is a higher education enrollment management consulting firm specializing in recruitment, financial aid, retention and revenue growth at colleges and universities. Representatives of Academic Technologies have worked with more than 100 colleges and universities in more than 35 states. We have worked to establish literally dozens of all-time, historical record, new student enrollments; have significantly improved academic quality and have worked to reduce institutional discount rates by as much as fifty percent.
We offer a hands-on approach with our client institutions. Our purposely small client base ensures individual attention. We work collaboratively with institutional representatives to meet specific headcount, revenue and academic quality objectives. Consideration of the specific characteristics and mission of each college or university enables company representatives to construct action plans and implement changes that support the mission and institution-specific objectives of each client institution.
Regardless of the specific issues being addressed, our focus is always on the financial strength of the institution. Our expertise on all issues related to financial aid, budgeting, revenue control and strategic financial planning ensures that all initiatives are implemented with specific consideration of net revenue and balanced revenue growth.
An institution's website serves as the foundation of its entire communications strategy. Our methodology involves developing a clear understanding of the institution's key messages, points of distinction, and position in the marketplace. From web discovery and planning, branding, web design and development to evolving online initiatives let ACADEMIC TECHNOLOGIES help you create a dynamic, integrated user experience.
ACADEMIC TECHNOLOGIES can help your institution create story-based content that resonates with your audience. Incorporate editorial and copywriting that engages prospective students to correspond with your institution. Use audience gateways that will guide secondary audiences to important information. Connect with your prospects through innovate ways with eye on opportunities that resonate with your online community: social media, mobile interface, blogs, e-Communications and video.
Other Services Include:
Pay Per Click Advertising
Organic Search Marketing
Landing Page Optimization
Marketing Material Design
How do you recruit in a highly networked, constantly "on world"?
How do you recruit in a highly networked, constantly "on world" which includes social media, blogs, mobile marketing? Understand "rules of engagement" in the online world to maximize the effectiveness at recruiting prospective students why maintaining a strong brand image. Incorporate online and offline channel strategies to build brand awareness and increase return on investment. Online/offline channel discussion consists of PURL's, social media, and mobile marketing. Reshape outreach strategy and how you connect with your audience through segmentation analysis, branding, and messaging.
Representatives of Academic Technologies are not in the business of selling products. Our goal is to provide expertise, advice and counsel. Our emphasis is on accountability and reliability. We consistently deliver what we promise and effectively work in partnership with college and university representatives to achieve extraordinary results.
Representatives of Academic Technologies are qualified to provide a variety of services to your institution. Below are just a few of the services that we offer.
Representatives of Academic Technologies are available to conduct enrollment audits. These audits are comprehensive evaluations of recruitment, financial aid and revenue. We combine meetings and interviews with institutional administrators in addition to detailed analysis of institutional data to make specific recommendations for improvement.
Financial Aid Audits
We are available to conduct comprehensive financial aid audits. A detailed review of institutional data and materials is combined with an individual visit to the campus to interview appropriate institutional representatives.
Staff Training and Development
John W. Dysart has personally trained literally hundreds of professionals involved in all aspects of enrollment management. He has made presentations to many regional and national financial aid, admission and business officer professional organizations. Training sessions have been conducted with individuals and office staffs as well as sessions with entire college and university communities.